48 hours of snowboarding? Can we possibly be serious? You bet your ass we are! With Grouse Mountain open for shredding for a full 48 hours from February 13th to 15th, DC decided to stir things up a little and take the "Enjoy The Ride More" slogan to previously unseen heights!
Here's the deal: Team riders from five shops -- The Boardroom (Vancouver), Coastal Riders (Surrey), The Circle (Whistler), Showcase (Vancouver), and Evolution (Vancouver) -- will be be riding at Grouse for the entire 48 hours. And here's the twist: they have to show DC how they "enjoy the ride more" by blogging about their experience live on Push.ca. The shop team that can last the entire stretch will win a day of catboarding at Powder Mountain Catskiing in Whistler, a head-to-toe DC kit, plus spending money. Trust us, it will be bananas, and Push.ca will be there to document all the madness and intense shredding that will no doubt go down.
We'll keep you posted and updated as the big weekend approaches, adding blogs to Push.ca for each shop team entered. And then stay logged into Push.ca all weekend long to see how it unfolds! We'll also have an exclusive video from the contest to share once all is said and done.
Update: It's all happening right now! Check out the blogs:
Boardroom
The Circle
Evolution
Showcase
Read on for the official press releases from DC and Grouse Mountain:
DC ANNOUNCES "ENJOY THE RIDE MORE...FOR 48HRS" CONTEST
"Enjoy The Ride More" campaign takes a new twist during Grouse Mountain event.
Vancouver, British Columbia (January 14, 2009) - DC will be extending an invite to five retailers for an opportunity to show how they Enjoy The Ride More at Grouse Mountain's 48 Hours of Winter February 13-15th 2009. Each retailer will enter a team of two employees who will snowboard and be on the mountain for the entire 48 hours.
The catch is each team must authentically show DC how they Enjoy The Ride More by uploading videos, photos and news updates to Push.ca <http://www.push.ca> routinely during the 48hours. Whoever withstands the entire 48hours, while Enjoy(ing) The Ride More will win a catboarding trip for four, spending cash and head to toe DC kits.
DC launched the Enjoy The Ride More snowboard campaign in November 2008.The campaign features professional snowboarders, Devun Walsh and Iikka Backstrom alongside TV infomercial legend Billy Mays. DC has developed four 60-second commercials featuring its new snowboard and boot lines. Spots, along with behind the scenes footage and extend scenes are available at www.dcshoes.com/ETRM <http://www.dcshoes.com/ETRM> .
Public attending 48 Hours of Winter will have the opportunity to stop by the DC kitchen at the top of Grouse Mountain to demo DC snowboards, be entered for product giveaways and watch the Billy Mays infomercials. They will also be able to check out photos, video and blog entries on Push.ca <http://www.push.ca> from the competitors of Enjoy The Ride More...For 48HRS contest.
Press Release from Grouse:
48 Hours of Winter kicks off one-year countdown
Experience around-the-clock alpine activities at Grouse Mountain
February 5, 2009, Grouse Mountain, North Vancouver, B.C. - One of the most inspiring and anticipated dates in British Columbian history is now only one year away, and that is cause for extensive celebration at Grouse Mountain. As a kick-off to the one year countdown to the world spotlight shining on Vancouver, Grouse Mountain will keep its winter operation open for more than 48 hours beginning Friday, February 13th and continuing all weekend long.
The adrenaline rush of snow sports go on into the wee hours of the morning as the resort - now in its 82nd downhill season - proves itself to be the true home of Vancouver winter around the clock!
The 48-hour event marks the mountain's momentous decision to remain open 24 hours per day for the duration of the 2010 Winter Olympic Games (17 days), showcasing the finest in snow sports and alpine recreation to international visitors and media from all time zones.
Last year's first trial run, 24 Hours of Winter, was a resounding success with over 2000 enthusiasts on the mountain at 3am! From snowboarding to sunrise snowshoe tours, the public is invited to a uniquely Canadian experience as we all celebrate the countdown to 2010.
For anyone who has ever wondered what it would be like to carve down a ski run as the sunrise frames the city in front of you, 48 Hours of Winter is the time to find out. On February 13 to February 15, diehard winter enthusiasts and winter wonderland seekers can take advantage of endless winter sports.
"This is our way of celebrating this once in a lifetime event," says General Manager, Michael Cameron. "On February 13th, our 48 Hours of Winter campaign will give Vancouverites a taste of the unique and memorable events we have in store on Grouse Mountain when we welcome the world in 2010. The Games are truly a rare Canadian experience to celebrate."
Highlights of 48 Hours of Winter include:
· Skiing
· Snowboarding
· Terrain Parks
· The Yeti Snowshoe Series competition
· DC presents "Enjoy the Ride More!" contest
· Ice skating
· Midnight snow shoe tours (depart)
· Endless dining opportunities
· Theatre in the Sky's ‘marathon of winter action sports' films
· DJ spinning tunes all night long
· Air Grouse Mountain Ziplines*
*Please book 24 hours in advance online to secure your spot.
Grouse Mountain welcomes 48 Hours of Winter to an already impressive season of milestones, including the launch of two brand new quad chairlifts and the completion of Phase 2 of its Air Grouse Mountain Zipline circuit, part of the resort's ongoing commitment to leadership in the sports and recreation industry.
A highlight of the weekend is DC's Enjoy the Ride More contest. DC has extended an invite to five retailers for an opportunity to show how they Enjoy The Ride More at Grouse Mountain. Each retailer has submitted a team of two employees who will snowboard and be on the mountain during the 48 hour event.
The teams must authentically show DC how they Enjoy The Ride More by uploading videos, photos and news updates to Push.ca during the 48hours. Whoever shows they Enjoy Ride More will win a day of riding for four with Powder Mountain Catskiing, spending cash and head to toe DC kits.
DC launched the Enjoy The Ride More snowboard campaign in November 2008.The campaign features professional snowboarders, Devun Walsh and Iikka Backstrom alongside TV infomercial legend Billy Mays. Public attending 48 Hours of Winter will have the opportunity to stop by the DC booth in the main chalet to check out the infomercials and be entered for product giveaways. They will also be able to check out photos, video and blog entries on Push.ca from teams of the Enjoy The Ride More contest.
For a full calendar of 48 Hours of Winter activities, visit our events page at grousemountain.com.